Melissa Nicole Goins


Melissa Nicole Goins


Melissa Goins is the founder and President of Maures Development Group, LLC, which has earned a reputation for being one of the premier real estate developers in the Milwaukee Area. Born and raised in Milwaukee, Melissa graduated from the Milwaukee School of Entrepreneurship. Melissa takes working in Milwaukee seriously and is very deliberate about being here. “There are complexities in Milwaukee, but I don’t think the resolution to that complexity would be to leave. I take it personally.”  She states that many of her fond memories are from growing up at 24th and Center, “so the growth and development of our city is key for me.”


She received her bachelor degrees in criminology and broadcasting from MarquetteUniversity and earned an executive master’s in business administration, also from Marquette.


Melissa became involved in commercial real estate after completing MarquetteUniversity’s Associates in Commercial Real Estate (ACRE) Program, which sought to create diversity in the industry through networking, training and placement. In 2006, Maures Development Group was selected by the Wisconsin Housing and Economic Development Authority (WHEDA), Wisconsin’s housing finance agency, to participate in its Mentor Protégé Program. The program paired emerging real estate development businesses owned by people of color and/or women with established developers with the intention of growing experienced and capable firms. The mentorship contributed to Wisconsin’s economic growth in 2007 when Maures became the first for-profit, female- and minority-owned firm to receive an allocation of Low Income Housing Tax Credits (LIHTC) in the history of the program. The LIHTC were used to construct TeutoniaGardens, Maures’ first mixed-use apartment building. TeutoniaGardens has received local and national awards for its design and positive impact.


Melissa quickly earned a reputation for developing innovative projects targeted to historically neglected neighborhoods. Under her leadership, Maures has developed 162 units of apartments with an aggregate development total of $37 million. The firm’s newest developments are Century City Lofts, a 37-unit apartment transaction along with a partnership with the City of Milwaukee to bring 40 foreclosed units back into productive use. “Sometimes, I think, ‘What next?’ And then I just wait. It’s all about getting new ideas for the use of spaces. I started with family apartments, and then moved to residential combined with business. I’ve been working lately on creating teacher housing out of property that is currently owned by Milwaukee Public Schools. If we could help teachers stay in the classrooms longer and adapt to the city by having a higher quality of life, they might stay in the job longer,” she says.


Because of her commitment to Milwaukee and its central city neighborhoods, Melissa makes time to participate on many committees and boards. Melissa was acknowledged as one of Milwaukee’s emerging generations of leaders when she received the Business Journal’s Forty Under 40 Award. She was also honored by Commercial Real Estate Women (CREW) Network, Top 20 Under 40 Women in Commercial Real Estate. In 2011, Melissa was selected by the Milwaukee Business Journal to receive the Central City Business Awards for Small Firms and the Black Women’s Network named Melissa as an Honoree for “Women Who Build, Women Who Connect.”


Melissa is the mother of two boys, D’Angell, 11, and Gabriel, 9, and serves on the boards of the Children’s Outing Association and the YMCA. Melissa has cut back on volunteering significantly in the past few years, but still believes strongly in philanthropy. She created a summer event, Jazz in the Hood, a free concert which is held at the Teutonia Gardens Campus each year as a means to stabilize and contribute to the area. She serves as an ambassador for the Black Girls Run chapter of the Milwaukee area, an organization which promotes health and wellness among Black Women.